Rockstar direct mail marketing do's and don'ts.

Keys to success

1. Use a local return address (Preferably not P.O. Box)
2. Use a local area code to that market
3. Use a female investors name somewhere on the piece (My wife Sarah and I, My sister Abby and I, Etc.)
4. Real “Live” stamps increase response rate
5. White and Yellow cards are working well currently
6. State on the card that “Nobody will answer call 24/7 to hear message”
7. Never put a website on the card

Double check, then check again the phone number on the postcard is correct before you approve the mail to be printed. (Ask me how I know this?)